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DirecTV Inks NFL Sunday Ticket Deal for Bars, Restaurants and Other Businesses After YouTube Nabs Retail Rights

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Todd Spangler NY Digital Editor DirecTV announced a multiyear deal to sell the NFL’s Sunday Ticket out-of-market games package to commercial venues in the U.S., starting with the 2023 season.

Under the pact with the NFL’s EverPass Media, DirecTV will continue to offer the Sunday football games to customers including casinos, restaurants, bars, hotel lounges and retail shops.

The announcement comes after DirecTV lost its 28-year hold on Sunday Ticket for consumers, with Google securing a seven-year deal with the NFL to sell the package via YouTube.

The satellite TV operator didn’t announce pricing for Sunday Ticket — which includes all Sunday day games broadcast by CBS and Fox — under the new commercial agreement.

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