Naman Ramachandran UNHCR, the U.N. Refugee Agency, and TikTok have teamed for a music campaign promoting solidarity with refugees from Ukraine and beyond.
The campaign begins with #TheWorldNeeds, a global hashtag challenge, the centerpiece of which is Dionne Warwick’s iconic track “What The World Needs Now (Is Love),” with the support of Warner Recorded Music, Warner Chappell Music and BMG. #TheWorldNeeds calls on creators, artists, and communities to spread a message of global support for refugees calling for safe and legal access to asylum for all.
The campaign also includes a series of TikTok live concerts (May 4-7).Warwick was originally part of UNHCR’s World Stars Festival in 1968, donating a track to raise funds for UNHCR.
Warwick said: “When I supported the World Stars Festival over 50 years ago for UNHCR, there were fewer than four million refugees.
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