‘Derry Girls’ & ‘Big Boys’ Creators Criticize ITV AI Role: “It’s Incredibly Depressing”
deadline.comThe creators of Derry Girls and Big Boys have hit out at ITV over the UK network’s plan to hire an exec who would use AI to create program ideas.
Lisa Mcgee and Jack Rooke‘s criticism came after it emerged over the weekend that ITV had been advertising for a ‘Head of Generative AI Innovation’ role on LinkedIn, with Mcgee calling it “incredibly depressing.” The role, which would pay up to £95,000 ($124,000) a year, called for a “visionary” candidate who would lead “AI-driven transformation of ITV Studios and streamer ITVX.
This would include “character development” and “AI-generated ideation.” Writers have long feared the creep of AI use in creative endeavors and the issue was among the most divisive during last year’s U.S.
labor strikes. ITV’s plan has also provoked many writers over on this side of the pond. Mcgee, who created Channel 4 comedy Derry Girls, said today: “Obviously, like the majority of my peers, l find this news incredibly depressing and, considering how Al material is generated, unethical.
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