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Defiant Sainsbury’s defends Christmas ad after racists threaten boycott for showing black family

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www.mirror.co.uk

Sainsbury's supermarket has defiantly defended its 2020 Christmas advert after racists threatened to boycott the store. Over the weekend, the multi-chain shopping company released one of their three festive adverts.

The ads aim to celebrate culinary memories with loved ones and hope to transport viewers through time by centring around three personal stories of modern British families and their connection to Christmas food.

The first - named The Gravy Song - follows the story of a black British family reflecting on previous Christmasses and sharing their hopes to be reunited this year amid the coronavirus pandemic.

Read more on mirror.co.uk
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