‘Days Of Our Lives’ Moving From NBC To Peacock

deadline.com:

Huge news in the daytime world: Days of Our Lives is moving from NBC to Peacock.Starting Sept. 12, Peacock will become the exclusive home of the sudser, which has already produced two spinoffs for the platform dubbed Beyond Salem.

For the first time ever, all new episodes of the 58-time Emmy Award-winning drama will debut on Peacock daily with the show’s robust library already available to stream for Peacock Premium subscribers.NBC will fill the DOOL slot with NBC News Daily, which NBC News promises will “provide signature world-class reporting and breaking news coverage in a first-of-its kind, live in most markets mid-day news offering.

The hour-long program will be anchored by Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford and offer “up-to-the-minute national and international news, with the option for NBC stations to add local news.”NBC News Daily will also be streamed simultaneously on NBC News NOW and Peacock.“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming, in a statement. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”More to come…Broadcast networks’ fall lineups and schedulesNew and returning series on broadcast, cable and streamingSeries that made it or didn’t make it in 2021-22