Davina McCall has become the most in-demand woman on the box in Britain. She has joined Dancing on Ice and This Morning star Holly Willoughby and The One Show’s Alex Jones as having most screen time.
Davina, 53, currently fronts The Masked Singer and Long Lost Family on ITV, and is set to star in the Changing Rooms reboot on Channel 4.
And ITV bosses are keen to tie her to more shows. A source said: “It’s incredible that 20 years since she made a name for herself on Big Brother, she is as sought-after as ever. “Doing a shiny floor, entertainment show such as The Masked singer and then Long Lost Family really highlights her versatility.
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