Jem Aswad Executive Editor, Music The UnitedMasters music platform will again kick off Grammy weekend with a trio of buzzing independent artists: Nigerian-American singer Davido, Dominican rapper Tokischa and South Africa-based DJ-artist Uncle Waffles.
The show takes places at the Hollywood Palladium on Friday, Feb. 2. Last year’s showcase featured Brent Faiyaz, Russ and Tobe Nwigwe and drew some 2,500 fans, including Jay-Z and Beyoncé, Nas, DJ Khaled, Wiz Khalifa, Future, Daniel Kaluuya, Damson Idris, Gayle King, Jermaine Dupri, Grandmaster Flash and more.
As the announcement notes, more than half of this year’s Grammy nominations include independent artists. “Last year was the first time we brought independence to music’s biggest weekend,” said Steve Stoute, founder and CEO of UnitedMasters. “This year, we’re coming back to celebrate global independence featuring international acts.
We’re showing artists that they can be completely independent while sharing the same levels of success as their label-signed counterparts.
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