David Beckham Strikes Deal With Paramount+ Bringing Alternative Telecast ‘Beckham & Friends’ To CBS Sports’ UEFA Champions League Coverage
deadline.comDavid Beckham and Paramount+ have formed a marketing partnership bringing alternative telecast Beckham & Friends to CBS Sports’ UEFA Champions League coverage.
The deal will give additional exposure to the “ManningCast”-esque show and increase options for UEFA Champions League viewing on Paramount+.
The show will stream during both UEFA Champions League Semifinal Leg 2 matches and the UEFA Champions League Final. Beckham made the announcement Tuesday during a guest appearance on CBS Sports’ UEFA Champions League Today studio show. “Like you guys, I love watching the game,” Beckham told the studio hosts. (Watch a clip below.) “I like watching the game a certain way” with family and friends, he added. “So, it’s going to be that kind of thing, where I’m sat there watching the games, commenting on the games with friends, talking about the games and not sometimes talking about the games.” This deal includes exclusive altcasts on Paramount+ in 2025 and 2026, where Beckham will be joined by guests from the worlds of sports, media and entertainment.
Paramount+ Presents Beckham & Friends will be produced by CBS Sports in collaboration with UEFA Champions League, Authentic, and Relevent Sports.
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