Dame Sarah Storey opens up on Team GB star's 'incredibly sad' bankruptcy

manchestereveningnews.co.uk:

Dame Sarah Storey has expressed her concern over Sir Bradley Wiggins' descent from a celebrated cycling icon to bankruptcy, highlighting the broader financial challenges athletes often encounter.

Wiggins, who shot to fame with his Tour de France victory and Olympic gold medal at London 2012, was declared bankrupt this year, a stark contrast to his previous success. "I haven’t seen Bradley for a long time.

I have followed his story and it is obviously really sad to see a former team-mate go through what he is going through," said Storey, the record-breaking 19-time Paralympic champion.

She pointed out that while there is support available for athletes, it may not be adequate for those who reach megastar status. "There is support around for athletes, but when you are a megastar, whether that generic support provided is suitable is a really big question. " Storey also touched on the difficulty of seeking help due to pride and the high expectations placed on top athletes. "You have a lot of pride because you are the person that everyone has on a pedestal, so seeking help is hard." The Paralympic legend has been proactive in advising younger athletes about financial management, drawing from her own experience working with Scottish Widows before the 2012 Games, as reported by City AM. "I have always tried to mentor younger athletes to be really aware of their finances.