Dale Earnhardt Jr. to Executive Produce USA’s ‘Race for the Championship,’ Hopes to ‘Impact the Perception’ of NASCAR (EXCLUSIVE)

variety.com:

Emily Longeretta Dale Earnhardt Jr. is stepping out of the driver’s seat and behind the camera for USA Network’s unscripted series “Race for the Championship.” The athlete will executive produce the series, premiering Sept.

1, giving viewers a behind-the-scenes look at the drivers and teams competing in the NASCAR Cup Series.“I have such a passion and love for the sport that I feel like this type of content is something that our fans are starving for,” Earnhardt Jr.

tells Variety. “It’s always a lot of fun to work on a project that is unique and about something you’re passionate about. So that makes it easy to want to dive in, give input and get feedback — and be a part of the process.”He adds: “We need to give everyone a better opportunity to get to know the individuals that are involved in NASCAR.

I think this is a great opportunity to put a very human element into what we do and into our identity. It’s something I think that should have a profound impact on perception of the sport and also to give our fans a deeper dive into each individual.” While the former NASCAR driver has produced a few small projects since his 2017 retirement, this is unlike anything he’s worked on before.“This is a little more personal.