MIPTV is coming to an end – but the hard truth is that people did not travel here to Cannes in the numbers of yesteryear to say goodbye.
Market organizers RX France said Tuesday that the final MIPTV has attracted 3,500 people including 1,100 buyers. For context, there were over 5,000 in town last year and the event regularly topped 10,000 delegates in the earlier 2000s.
MIPCOM in October, by contrast, still hits those numbers and remains a focal point for the international TV industry. The final MIPTV has been a pared back version of the market many people remember.
The iconic ‘bunker’ – the downstairs part of the Palais Des Festivals that used to thrum with buyers and distributors hashing out deals – is closed, as are several other parts of the huge venue that hosts the event.
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