Viaplay Launching On Prime Video Channels After Shutting Down U.S. Streaming App
deadline.comViaplay shut its direct-to-consumer service in February, but the Scandi streamer is still active in the U.S. The platform has struck a deal to launch a subscription channel on Prime Video Channels, offering originals such as Börje – The Journey of a Legend, Furia and Gold Run.
The channel launches on Prime Video Channels today, offering access to Viaplay for $5.99 a month, with a free seven-day trial.
The development comes after Viaplay closed its subscription streaming app in North America after a turbulent 2023 in which the Sweden-based company made 25% of its staff redundant and restructured around a package of sports rights and unscripted content.
Expensive scripted shows were axed and sold, and the streamer has since pulled out of North America and the UK. Exits from the Baltics and Poland are also coming, with Group President and CEO Jørgen Madsen Lindemann telling shareholders the company “will be different” in its annual report last month.
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