Youth content brand Curiously is celebrating a milestone after passing the 100,000 follower mark on TikTok in May. Curiously launched in September 2022 with the goal of being a relevant, culturally-fresh and open-minded youth brand aimed at a younger generation.
Curiously takes a social-first approach to its content with a big focus on Snapchat, Instagram, YouTube - and TikTok. Beth Green, social creative strategist for Curiously, said: “Curiously is first and foremost a social content brand, so naturally TikTok has been a key part of our strategy to reach 16-34’s.
I am delighted to have met this milestone within eight months of launching, particularly as it’s a platform which is largely trend-driven and reactive in nature. Discover, learn, grow.
We are Curiously. Follow us on TikTok , Instagram , Facebook and Twitter . “Curiously, which at its core promotes diversity of thought, has carved out a TikTok community that invites discussion through creative content formats and creator personalities. “We’ve learnt that to engage our audience on TikTok we have to listen closely to them - whether this be through ‘what’s trending this week’, to how long a video keeps them watching.
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