When the major studios zig, other theatrical distributors zag, and in this instance that means taking advantage of putting a wide release out there when the majors were too scared to do so earlier this year with all the Omicron mixed messages.
Crunchyroll (ne Funimation) has the anime movie Jujutsu Kaisen 0 which racked up $2.88M in previews last night from 2,003 locations, juiced by 49 Imax auditoriums.The movie, directed by Seong-Hu Park, is the prequel to the smash-hit dark fantasy action anime from Gege Akutami, which was named Anime of the Year at the Crunchyroll Anime Awards in 2021.
The pic will expand to 2,748 theaters today, 109 of those being Imax, in U.S. and Canada and industry estimates are pegging at least a $10M start for the movie.
These anime movies are typically frontloaded greatly, so it’s a challenge to predict the fall-off on Saturday. Jujutsu Kaisen 0 has already grossed $100M over in Japan after its release at the end of 2021.
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