Critical Content Strikes Co-Pro Deals With ‘Physical 100’ Producer & ‘Asia’s Next Top Model’ Maker
deadline.comEXCLUSIVE: Critical Content‘s plan to bolster its international presence has continued with a pair of co-production deals with Asian counterparts.
The Catfish and Celebrity Game Face producer has struck deals with Korean content house Something Special and Singapore’s Refinery Media.
Both cover co-creation and co-production, and will look to expand the global reach of Critical’s formats library. Something Special is known for Netflix competition series Physical 100 and CJ ENM’s reality show The Wedding War, and is considered one of the main players in the growing international interest in the Korean Wave of unscripted hits.
The company — launched in 2019 by former CJ ENM President Jinwoo Hwang and ex-Managing Director of SBS’s FormatEast, InSoon Kim — has previously struck pacts with the likes of Fremantle and Viacom International Studios.
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