The success of Barbie has seen toy company Mattel plot a new slate of movies based on its products. Another business you wouldn’t necessarily expect to make big move into the entertainment space is crayon company Crayola.
Crayola is now launch Crayola Studios, a new division to create content for kids and families, and has set its first project.
It has teamed with MIMO Studios, which is run by former Nickelodeon chief Cyma Zarghami, to co-develop The Alien Adventures of Finn Caspian.
Overseeing Crayola Studios is Crayola’s EVP Marketing Victoria Lozano with support from Goatfish Agency, which was founded by Rick Glankler, Fremantle’s former President and General Manager Kids & Family Entertainment.
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