Could Super Bowl LVIII Set A Viewership Record? Why Chiefs-49ers Rematch With Taylor Swift In The Stands Could Draw Biggest Audience Ever
deadline.comCould Super Bowl LVIII be the most-watched ever? After a record year for the NFL, Sunday’s big rematch between the Kansas City Chiefs and the San Francisco 49ers certainly has the potential to break a viewership record.
Currently, the most-watched Super Bowl in history is actually last year’s Chiefs-Eagles game, which was watched by more than 115 million people.
That’s also the second most-watched TV program in history. Given the league’s fairly incremental gains during the regular season, Super Bowl LVIII is unlikely to blow that audience out of the water, but it could inch past it to claim the crown.
That’s thanks to a myriad of things including the fact that the Chiefs are competing for their fourth Super Bowl ring — and their third in five years.
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