‘Content is Our Weapon’: Ukraine’s TV Industry Presents United Front at MipTV
variety.comMarta Balaga Ukraine doesn’t need mercy, pity or condolences, noted Film.UA Group CEO Victoria Yarmoshchuk at MipTV on Monday.
What it needs are new projects, international co-operations and jobs for people in the creative sector.“On the first day of war, we realized that content is our weapon.
Ukrainian stories are not local stories; they can be understood everywhere. The best thing the world can do right now is to collaborate with us,” she said.Representatives of Film.UA Group, Media Group Ukraine, 1+1 Media and StarLightMedia, once rivals for content and viewers, came together in Cannes during a “Stand with Ukrainian Content Industry” session, urging international players to notice their showrunners, producers and writers, ready to work right now. “We would like to be much more integrated in the international media community once the war ends,” said Inna Filipova, head of sales at 1+1 Media.
She used to live in Bucha on the outskirts of Kyiv, where a mass grave has recently been discovered.“Let’s cooperate, co-produce, co-create and co-develop together.
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