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Content Brand Myx Gets a Relaunch from Filipino Media Giant ABS-CBN (EXCLUSIVE)

USA Philippines show audience innovations jazz

05.11.2020 - 21:22

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Jazz Tangcay Artisans EditorFilipino media network ABS-CBN Global announced the relaunch of its lifestyle content brand Myx.The relaunch will position it as a trendsetting brand with new shows and expanded digital distribution.

The move hopes to reflect the shifting needs of Filipino Americans.“We’re thrilled to bring exciting new content and digital experiences to the nearly 10 million Filipinos around the world who demand a premium, quality entertainment,” says Jun Del Rosario, ABS-CBN Global Head of North America. “Myx allows us to be more innovative as a company and to serve the discerning needs of our audience more immediately.

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