Condé Nast said it will expand its emerging Vogue World brand to London with an event in September, one of several announcements Thursday at the company’s NewFronts presentation to advertisers.
The media company told buyers it will bring back 230 original series and distribute more than 300 social originals and other titles across more than 55 brand channels in 11 countries.
Live programming is poised to play a bigger role in the overall digital strategy. Condé Nast will continue to live-stream tentpole events like Vanity Fair’s coverage of the Oscars, Vogue’s exclusive coverage of the Met Gala red carpet and GQ‘s Men of the Year festivities.
Condé Nast reached 14.8 billion views in 2022 across all platforms, up 10% over the previous year. On YouTube, it has more than 65 million subscribers, a gain of 12%.
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