Comedy ‘How to Please a Woman’ Sold to U.S., U.K., Other Territories by Beta Cinema (EXCLUSIVE)
variety.comLeo Barraclough International Features EditorComedy “How to Please a Woman,” starring “Veep” and “Bridget Jones Diary” actor Sally Phillips, has generated brisk business for Beta Cinema.
Brainstorm Media has taken all rights for the U.S. and will release the film theatrically on July 22, and pay TV operator Sky has secured all rights for the U.K.
Beta Cinema also sold all rights for Canada (Mongrel Media), Poland (Monolith Films), former Yugoslavia (Discovery), Czech Republic (Bohemia Motion Pictures) and Hungary (ADS).
Madmen will put the film out in Australia and New Zealand on a wide release on May 19 and May 26, respectively.Phillips stars as 50-year-old Gina, who feels she has become “invisible to everyone.” Establishing a house-cleaning service, staffed by good-looking male cleaners who provide cleaning with benefits, the film follows her as she learns how to ask for what she wants and encourages other women to do the same. “We fell in love with this movie as we feel most people will when they see it,” said Michelle Shwarzstein, head of distribution at Brainstorm Media. “This film manages to tackle an often taboo subject in the funniest and most heartfelt way.
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