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Comedian ‘legally changes name to Hugo Boss’ in trademark taunt
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breakingnews.ieA comedian said he has legally changed his name to Hugo Boss in a jibe against the German luxury designer using trademark claims to target small businesses and charities who use the name “boss”.
Joe Lycett, 31, posted a letter on Twitter purporting to be from the UK Deed Poll Office, which committed him to “absolutely and entirely renounce, relinquish and abandon the use of my said former name”.
He said he would be “launching a brand new product as Hugo Boss” which will be revealed on a new series of the Channel 4 consumer rights show Joe Lycett’s Got Your Back.
The entertainer, who has appeared on Never Mind The Buzzcocks and Live At The Apollo, wrote: “So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters
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