Comcast is rolling out Now TV, a streaming offering aimed at what it calls “the value-conscious consumer who wants an entertainment product.” For $20 a month, the service includes more than 40 live channels, among them A&E, AMC, Hallmark and selections from Warner Bros.
Discovery’s portfolio, along with 20-plus free, ad-supported TV (FAST) channels from NBC, Sky and Xumo Play. A subscription to Peacock Premium is also included at no extra charge.
Now TV is available to customers paying for internet service from Comcast’s Xfinity brand. As a leading provider of broadband and cable TV, Comcast has been experimenting with various packages in recent years as the number of video subscribers continues to decline across the industry.
Its Flex offering for Xfinity subscribers bundles streaming outlets at no charge for customers. A new joint venture with Charter Communications is also aimed at keeping cord-cutters in the fold.
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