Comcast Got Q3 Olympics Boost Despite Shortfalls in Broadband, Theme Parks
variety.comBrian Steinberg Senior TV Editor Comcast found a way to get it past its usual challenges of consumers leaving its cable offerings and getting people to visit its theme parks: the Olympics.
This summer’s extravaganza from Paris helped the cable-and-entertainment conglomerate power its way past some of its business issues, with overall revenue up 6.5% to $32.07 billion compared to $30.1 billion in the year-earlier.
The company said it saw a shot in the arm of $1.9 billion in revenue from the Olympics in the form of advertising cash and new subscriptions to its Peacock streaming service, even as it an exodus of broadband and video consumers from its large connection-services operations.
Comcast has agreed to pay $7.75 billion for NBC and its affiliated properties to have broadcast rights to the Olympic Games between 2021 and 2032.
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