Co-op is launching a 24-hour grocery delivery service to cater for increased demand from shift workers, parents and late-night revellers, it has announced.
The new service is launching this month via Deliveroo, Just Eat and Uber Eats in Manchester, Leeds and London, where the grocer said there was already a strong online demand at non-traditional times because of the local demographic, a concentration of delivery driver availability and where stores are already staffed around the clock for replenishment purposes.
A survey suggested that around 40% of shoppers who use fast delivery services would use an 11pm to 5am option if it was available.
That figure rose to half of consumers aged 18 to 44, with the service expected to be most popular among those aged 18 to 24.
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