Brian Steinberg Senior TV Editor CNBC will seek $14.99 a month, or $99.99 a year, for access to a new targeted streaming service called CNBC+ that executives see as a way to expand the audience for the business-news outlet that many already watch outside the home.
An email sent Wednesday to people who have signed up for CNBC digital offerings discusses the $99.99 price, which it says is available for approximately two days.
The message includes testimonials from CNBC anchors including Andrew Ross Sorkin, Deidre Bosa and Becky Quick. “We want to get the news.
We want to get it fast. We want to get it first. We want to get it right,” Quick says. “And we want to deliver it to you so that you understand it.” Variety previously reported CNBC’s streaming intentions in December.
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