The world has gone cleaning mad since lockdown began, and cleanfluencer Mrs Hinch remains as popular as ever. Since we’re all spending more time in our homes, many of us have taken to spring cleaning.
In fact, a recent YouGov poll shows that 49% of people are cleaning and tidying more than they did before lockdown. Sophie Hinchcliffe, 30, known as Mrs Hinch online, is a self-proclaimed cleaning fanatic.
And her 3.3m Instagram followers clearly trust her advice for making their houses sparkle. In fact, there are an average of 5,400 searches every month for “Mrs Hinch Cleaning Tips.” Recent data also shows a massive 160% increase in searches for Minky products – the brand behind Sophie’s favourite “Minkeh” cloth.
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