Ciroc respond to rumours of replacing Diddy with 50 Cent as brand ambassador

nme.com:

Diddy has not been replaced as the face of Ciroc despite reports earlier this week claiming 50 Cent would take his role.Sean ‘Diddy’ Combs – who has been in headlines recently after his home was raided last week amidst a sex trafficking investigation – parted ways from Ciroc and its parent company Diageo back in January after working together for over 10 years.

The move came after the rap mogul raised concerns of racial discrimination and subsequently filed a lawsuit claiming mishandling of the liquor brands.

He had a 50 per cent stake in Diageo’s DeLéon tequila brand and helped promote the popular vodka brand.Rumours started circulating this week alleging that 50 Cent – real name Curtis Jackson – was offered $100million to be a new brand ambassador for Ciroc.

TMZ claimed that there were even reports that Jackson was originally approached to work with the brand in 2007, but the anonymous source said Diddy swooped in and “stole the deal.”To set the record straight, sources connected to the alcohol brand told TMZ that there were no plans to make 50 the brand’s new face.