Earlier this year, Universal made a landmark deal with AMC Theatres, allowing for some of the films from Universal to arrive on PVOD 17 days (or three weekends) after they’re released.
Many saw this as a major loss for theatrical business, as it means the world’s largest theater chain would be allowing for one of the biggest studios to cut into ticket sales after only 17 days.
Well, it appears that AMC isn’t alone anymore, as Cinemark has struck a deal with Universal that actually is even more impactful.
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