Cinemark CEO Sees Amazon’s ‘Air’ Jumpstarting Streamers In Cinemas With Solid Window; Upbeat On 100+ Wide Releases For 2023
deadline.comAmazon’s upcoming wide release of Ben Affleck and Matt Damon’s Nike movie Air exclusively in theaters in April “could represent the start of a substantive move into theatrical exhibition by streaming companies,” said Sean Gamble, chief executive of nation’s third-largest movie chain.
Amazon last month releaves plans to give Air a wide theatrical release April 5, the streamer’s first wide release since Mindy Kaling’s Late Night in the summer of 2019.
It provided the pic with a nice opening Super Bowl ad. Content from streamers could help boost a wide release slate that badly needs boosting to over 100 films this year or beyond, creeping back to the average 130 releases pre-Covid. “All of our traditional studio partners are insisting that theatrical is a better way of creating value,” Gamble said on a call after quarterly earnings.
Movies with a theatrical window are more lucrative “and end up being better value for streaming platforms,” he said, noting that testing in its theaters bears that out.
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