Cinema Bosses Singing As Taylor Swift’s Era Tour Movie Opens At Top Of British Box Office
deadline.comTaylor Swift seems set to do for the UK cinema industry what she has pulled off for the live entertainment industry, ie provide a much-needed cash injection.
The pop superstar’s Era Tour movie – a high-production presentation of her record-breaking global tour – has opened at the top of the UK and Ireland box office, having secured unprecedented pre-sales, with Vue Cinemas reporting the same success in Germany, Italy and the Netherlands.
Vue Cinemas boss Tim Richards reported on Saturday: “Taylor Swift’s The Eras Tour… absolutely smashed the previous Event Cinema pre-sales record by more than £1m of box office.
We saw an incredible response from Swifties across the UKI who dressed up, sang along and danced away with fellow fans, with sell out sessions despite scheduling an unprecedented number of shows so no one missed out.” Swift attended the premiere of the film in Los Angeles last week, where the audience screamed, sang and danced throughout the near three-hour run time, and the BBC reports that, in the UK, fans are encouraged to join in with the music on screen.
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