Chuck Lorre Gives Up Penning His Production Company Vanity Cards for ‘Bookie’: ‘Max Actively Dissuades Viewers from Reading End Credits’

variety.com:

Michael Schneider Variety Editor at Large Streaming has not been kind to Chuck Lorre‘s vanity cards. The mega producer has been using his production company logo (which is flashed for a second at the end of each episode) for decades to share essays, make jokes and write diatribes about the world around him.

But for his Max series “Bookie,” Lorre has decided to just write one card for the show’s entire Season 2 run. “The reason is no one, not even my family and friends, bothers to read them.

It’s not surprising,” Lorre wrote in the card. “Max actively dissaudes viewers from reading end credits, let alone sticking around to read the mischievous word salad that is a classic Chuck Lorre vanity card.” Lorre’s referring to the now-standard practice by most streamers of shuffling viewers to the next episode of a show, or another series, as closing credits start to roll — shrinking to a small picture-in-picture box as a timer counts down to the next thing. (If audiences want to watch episodic credits, they have to scramble for the remote and click on that tiny box to bring it back to the full screen.) Is it the end of an era?

Lorre is still penning his vanity cards for the end of each episode of CBS’ “Georgie and Mandy’s First Wedding,” so it’s not all over yet.