Christmas number one, it’s very much sleigh bells at dawn. Truth be told, things haven’t been quite so tense in recent years.
The rise of streaming paired with the decline of physical music sales has meant that topping the charts on December 25 isn’t as lucrative as it used to be and, as a result, isn’t quite as fiercely contested.
But back in the day (you know, before 2010), the matter of who took the top spot at Christmas was a very big deal indeed. Release campaigns were specifically co-ordinated to coincide with the run up to the big day, and though the major players often came out victorious (everyone from Whitney Houston to the Spice Girls have been successful in their bids), there have been some almighty upsets over the years.
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