Alex Ritman “Handle With Care: The Legend of the Notic Streetball Crew,” a documentary chronicling the rise, fall and rebirth of Canadian streetball collective The Notic, has been acquired by Gravitas Ventures, which has picked up worldwide rights and set a March 26 release date.
Gravitas — an Anthem Sports & Entertainment Company — has also unveiled a new trailer for the film, which was nominated for three Canadian Screen Awards, made its world premiere at the Vancouver International Film Festival and won the True North Audience Award and the Best BC Film Award. “Handle With Care” follows the emergence of Vancouver streetball crew The Notic in the early 2000s.
While their creative basketball moves brought them global fame as teenagers, it set them at odds with the status quo in a battle involving self-expression, race and rejection.
Driven by a 20-year quest to finish their mixtape trilogy, the documentary charts how the group of friends played outside the confines of the NBA yet still left an indelible imprint on the game forever.
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