Chip And Joanna Gaines On How They’ve Grown From A Home Improvement Show To A Media Fiefdom: “We’re Just Being Ourselves”
deadline.comIt wasn’t the kind of splash that Chip and Joanna Gaines were looking to make. During an anniversary trip to Mexico in 2021, Chip Gaines thought it would be fun to post a video of his bikini-clad wife doing a backward plunge into the pool. “I had to kind of beg her,” he recalls, before posting the video and several other images from their sunny vacation on Instagram. “It was so funny.
I thought nobody would care.” Oh, but they did. Almost overnight, the images went viral and were picked up by publications like People magazine. “My friends started texting screenshots of me in that swimsuit,” says Joanna. “And I was like, ‘Oh, OK.
Noted. Don’t do that.’ I don’t know if that is something you ever get used to. We feel like we’re pretty normal people from Waco.” But ‘normal’ people in Texas don’t usually turn a simple passion of flipping homes into a multi-million-dollar empire.
In just nine years, the couple went from hosting HGTV’s Fixer Upper to partnering with Warner Bros. Discovery to launch the Magnolia Network in 2022.
Read more on deadline.com
