Rebecca Davis editorJust after China’s long National Day holiday on Oct. 10, Chinese social media was plastered in red-and-gold memes and posts celebrating the annual box office to date hitting the $6.26 billion (RMB40 billion) mark.
The tone was jubilant, celebrating the market’s triumph over the pandemic on the back of patriotic hit “The Battle at Lake Changjin.”What wasn’t trumpeted, however, was that the milestone was achieved a full 62 days later than it was in 2019, and a good 66 days later than in 2018.
Currently, it’s possible that China’s annual box office may not even hit the RMB55.8 billion ($8.73 billion) mark attained in 2017.That may come as a surprise to those who have read headlines about the country setting box office.
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