China Box Office: ‘The Boy and the Heron’ Flies Past ‘Godzilla x Kong’ in $35 Million Midweek Holiday Debut
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variety.comPatrick Frater Asia Bureau Chief Oscar-winning Japanese animation “The Boy and the Heron” opened its wings in mainland Chinese theaters in midweek and soared to the top of the box office.
Data from multiple local tracking sources show the Miyazaki Hayao-directed fantasy-adventure accounting for more than half of all cinema revenues on both Wednesday and Thursday.
On Wednesday it garnered $13.8 million, according to estimates from Ent Group. By 6.30pm on Thursday, ticket sales firm Maoyan was showing the title as having grown its two-day running total to RMB254 million or $35.2 million.
While films mostly open on Fridays in China, “The Boy and the Heron” was given a Wednesday outing in order to play into the three-day Qingming public holiday.
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