Naman Ramachandran China’s film market enjoyed a record-breaking Lunar New Year, amassing a staggering RMB9.51 billion ($1.31 billion) in total box office revenue over the seven-day holiday period ending Feb.
4, according to a new report from Maoyan Research Institute. With 187 million tickets sold, the lucrative holiday window set an all-time high for the period.
The number easily surpassed the 2024 record of $1.09 billion. Imax also saw its most successful Lunar New Year yet, generating $53 million in box office receipts – an increase of 57% over its previous record of $34 million in 2023.
The premium format exhibitor logged its highest-ever holiday attendance, with 5.5 million moviegoers flocking to Imax screens.
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