Patrick Frater Asia Bureau Chief The question of when the summer box office season is going to kick into high gear remains unanswered in mainland China – just as it had until recently in plenty of other markets.
Over the latest weekend, Chinese-produced feelgood movie “Moments We Shared” headed the box office chart for a second weekend, but with a significantly weaker performance.
It earned $14.1 million (RMB100 million) between Friday and Sunday, according to data from consultancy firm Artisan Gateway.
That compared with $19.9 million a week earlier, when it only played for two days, instead of the usual three. After nine days in cinemas, it has a cumulative of $50.6 million.
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