Gemma Clare Collins (born 31 January 1981) is an English television personality and businesswoman. In 2011, she began appearing on the ITVBe reality series The Only Way Is Essex, and following further appearances on television, she became a contestant on the seventeenth series of Celebrity Big Brother and the eleventh series of Dancing on Ice.
In August 2019, she began starring in her own reality series, Gemma Collins: Diva Forever.
Channel 4, YouTube Strike 1000 Hour Content Deal
variety.comNaman Ramachandran U.K. broadcaster Channel 4 has extended its strategic partnership with YouTube to make 1000 hours of full Channel 4 and E4 episodes from new and popular series available to watch across Channel 4’s YouTube network in the U.K.
and Ireland by the end of 2022. Some of the hit shows to be made available on YouTube include: “8 Out Of 10 Cats,” “SAS: Who Dares Wins,” “Nikki Grahame: Who Is She?,” “Unapologetic,” “Location, Location, Location,” “Gemma Collins: Self-Harm and Me,” “Davina McCall’s Language of Love,” “Kathy Burke: Money Talks,” “The Dog House” and “Devon & Cornwall.” Some programs will be made available to watch on YouTube 30 days after first being broadcast on Channel 4 and E4, as part of a wider syndication strategy.
Content will start to roll out from May. The deal will enable Channel 4 to sell its own advertising around these shows, marking the first deal of its kind across the U.K.
and Europe. A dedicated YouTube team has been created within Channel 4’s commercial arm 4Sales, to enable Channel 4 to directly sell advertising around its content on the platform.Alex Mahon, chief executive of Channel 4 said: “Innovative strategic partnerships are Channel 4’s speciality, and this new relationship with YouTube is another which will ensure we continue to keep growing our reach with young audiences and build on our unrivalled digital success.
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