Cash-Strapped Brazilian Exhibitors Struggle to Upgrade Digital Projectors: Rental Is an Option
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variety.comMarcelo Cajueiro The bulk of Brazilian exhibitors are currently in the process of replacing projectors acquired about 10 years ago in the transition to digital.
The moment for new investments could not be worse, as they are still recovering from the losses during the pandemic and B.O.
has been impacted by the lack of U.S. content, say participants at next week’s Expocine in São Paulo, Latin America’s biggest theatre owners convention.
According to Luiz Fernando Morau, CEO of consulting firm Integradora Digital, in most cases, the lifespan of digital projectors in operation in Brazil is over after 10 years of use.
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