Cannes Lions Amplifies Diversity and Inclusion Initiatives Amid 70th Anniversary
variety.comNick Holdsworth The Lions are keeping up with the times. As it turns 70, the Cannes Lions International Festival of Creativity, casts a brighter spotlight on diversity, equity and inclusion — all of which are needed to stay competitive and successful in a fast-changing world.
The event, unfolding in the South of France on June 19-23, began in the 1950s as a showcase for television and cinema advertising.
Today it embraces the wide range of industries and platforms where marketing, branding, advertising and creative messaging live, from small screens to cinemas, billboards to streamers.
The fest has always illuminated how imaginative storytelling and compelling narratives can drive industry and commerce. And now, in a world both more connected and diverse than ever, inclusivity is a key part of the message.
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