Cannes Critics’ Week: French Fashion House AMI Replaces Nespresso As Main Sponsor
deadline.comFrench fashion brand AMI has been announced as the new main sponsor of Cannes Critics’ Week, replacing Nespresso which supported the section for close to 15 years.
Launched by the French Union of Film Critics in 1962, the parallel Cannes section showcases first and second features, as well as shorts, by emerging talents, occasionally showcasing directorial debuts from more established cinema names.
High profile selections of recent years have included Charlotte Wells’ multi-award-winning, father and daughter drama Aftersun, Belgian 2025 Oscars entry Belgium Julie Keeps Quiet and Malaysian breakout Tiger Stripes.
Under the new partnership with AMI, the section’s international jury will award Le Grand Prix AMI Paris to one of the seven movies in competition this year.
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