"We see festivals as tent poles. These moments allow us to lay the foundation of what our artist’s career will look like," says manager Doris Muñoz.
Just as relatively new indie festivals devoted to Latin music -- like Los Dells in Wisconsin, Ruido Fest in Chicago and Viva!
Pomona in the Los Angeles area -- were building audiences and growing their brands, their momentum has come to a halt in the pandemic.
Since the coronavirus forced the live music industry into a standstill in March -- and as COVID-19 now spikes across the country with more than 2.5 million confirmed cases in the United States -- it’s looking increasingly unlikely that any major summer festivals will take place this year.
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