EXCLUSIVE: Buy it Now, the entrepreneur format from The Traitors UK maker Studio Lambert, has been pitched successfully in India.
Mumbai-based Rose Audio Visuals has struck a deal with formats rights holder All3Media International to make an Indian version of the show, which was initially for Channel 4 in the UK and was then adapted for Prime Video in the U.S.
earlier this year. No streamer or network is attached at this point. Sabrina Duguet, EVP APAC at All3Media International, said the new U.S.
edition of the show, hosted by JB Smoove, “has reinvigorated interest in this positive and dynamic series and we are confident that that Indian platforms and audiences will embrace its energy.” The format sees inventors, creators and entrepreneurs pitch their products in front of a large audience and a trio of professional buyers.
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