? That was this spring’s butter-yellow Loewe.) And it’ll stay relevant later this year; Sandy Liang, JW Anderson, Burberry, Bevza, and Skall Studio, among others, featured mellow yellow on their fall runways.
Meanwhile, we’ve spotted countless buttery looks on Fashion Month guests in Copenhagen, New York, and London—proof that the has real legs. ( and are also on board, FYI.)Sandy Liang, fall-winter 2024Copenhagen Fashion Week, February 2024Louis Vuitton S/S 24New York Fashion Week, February 2024Burberry F/W 24London Fashion Week, February 2024Loewe S/S 24Paris Fashion Week, September 2023After the meteoric rise of the last year, it makes sense that the next big color is a little sunnier and more chill.
Finally, a hue we can all agree on—bright enough to please the maximalists, yet just neutral enough for the people who don’t do color. (Sorry, .) Depending on your styling, the shade can be prim, cheery, sophisticated, carefree, office-ready, or coquettish.Nailing that styling, however, can be tough at first.
To get started, swap it in wherever you might otherwise have worn khaki or cream; it looks great with black, burgundy, and navy.
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