Burna Boy’s G-Star Raw Campaign: These Limited-Edition Pieces Are Still Available to Shop Online
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The Nigerian rapper Burna Boy, one of Africa’s biggest superstars credited with introducing the rest of the world to afro-fusion music, is the face of the latest campaign from the Dutch clothing brand G-Star Raw.
The collaboration, which officially launched on Feb. 21, features a lineup of brand new, limited-edition denim pieces, alongside a music video for the Grammy-winning rapper’s new single “On Form.” The video, directed by award-winning director Dave Meyers, sees Burna dancing (and stomping) his way through the streets of London.
While he’s surrounded by his dynamic crew of dancers — who even don roller skates for part of the choreography — it’s the ultra-cool streetwear ensembles that take center stage.
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