Bruce Springsteen breaks longstanding refusal to appear in adverts by promoting Jeep (and unity)
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completemusicupdate.comAmong the various artists who appeared in adverts during the TV broadcast of America’s big old Super Bowl last night – Cardi B, Dolly Parton, Post Malone, to name three – one was a particularly unexpected sight.
Bruce Springsteen has spent his entire career steadfastly refusing to allow his music or face to be used to sell shit. But there he was, hawking Jeeps.It took some doing to get him to crack though, admits Olivier François, who is Chief Marketing Officer for Jeep’s parent company Stellantis. “I wasn’t aware of the one thing that all of America was totally aware of, which is that Bruce Springsteen doesn’t do commercials”, Francois tells the New York Times, recalling when he first broached the idea of a Jeep ad with the musician’s.
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