K.J. Yossman As the streaming landscape continues to readjust after a turbulent few years, some platforms are riding the wave more comfortably than others.
A case in point is SVOD service BritBox International, which was founded in 2017 as a joint venture by U.K. broadcasters ITV and BBC.
Available in eight markets outside the U.K. including the U.S., Canada and Australia, BritBox offers a uniquely specific output: namely, British content for international audiences. (A sister service with the same name operated solely by ITV is available in the U.K.).
In terms of genre, there’s everything from drama to soaps plus crime, comedy and what BritBox CEO Reemah Sakaan calls “British pastimes,” meaning shows about things like antiques and gardening.
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