‘Bridgerton’ Invites Fans to Promenade With New Regency-Era Market Event in NYC Ahead of Season 3

variety.com:

Jennifer Maas TV Business Writer Get your parasols out, because Netflix and Shondaland are launching a new “Bridgerton” fan event ahead of the show’s Season 3 premiere, and this one will encourage a great deal of strolling in the sun as you browse Regency-inspired merch.

Per Netflix and Shondaland, on May 11 “a plaza in New York City will be transformed into the Bridgerton Promenade, a bustling Regency-era market reminiscent of the iconic ‘Bridgerton’ ‘Ton where fans are invited to immerse themselves into the world of ‘Bridgerton’ with interactive experiences, a showcase of the new products, photo opps, live merriment, exciting giveaways and more.” This marks “Bridgerton’s” second venture into live events, alongside the globe-trotting “The Queen’s Ball: A Bridgerton Experience,” which has been the site of nearly 50 proposals since it began touring.

Netflix will reveal additional details about the “Bridgerton Promenade” event via Tudum.com on April 29. In the meantime, the streamer has also unveiled several new consumer products launching in collaboration with “Bridgerton” Season 3 (which debuts its first part May 16 and the second half June 13), including an Izzy & Liv home and clothing line at Target, an exclusive collection of macarons and patisseries at Ladurée and a limited edition lineup of face, eye and lip products from Kiko Milano.

Netflix says it has more tie-ins coming out soon, with Selkie set to offer a capsule collection featuring voluminous gowns and dresses, jackets and corsets; Hot Topic and Her Universe releasing an apparel collection; and Tesco selling a 14-piece nightwear collection only in U.K.